JUVENTUS, Launches new away strip

© foto di Giuseppe Celeste/Image Sport

Nike and Juventus Football Club today unveiled the new Away kit of the Serie A champion team for next season. The kit draws inspiration from the glorious past of the Italian Championship Winning Club and celebrates its extraordinary new successful results.

The kit is flood black, a colour chosen to highlight the determination and hunger for success. The details on the jersey, shorts and socks are a tribute to the key values on which the Club was founded.

The crew neck design is inspired by the 1941-42 Coppa Italia winning jersey. The inner neck graphic on the shirt is a club motto - “Vincere Non È Importante È L’Unica Cosa che Conta” (Winning is not important, it is everything), symbol sentence by Giampiero Boniperti.

The socks are also all black with ‘Juventus’ written in white.

The new home kit is made from Nike’s ground-breaking recycled polyester, making it their most environmentally friendly kit ever produced. Each kit (shirt and shorts) is made using up to thirteen recycled plastic water bottles. This innovative manufacturing process reduces energy consumption by up to 30% compared to manufacturing traditional polyester. Nike has used an estimated 1115 million recycled plastic bottles to create its high performance kits since 2010.

The kits are made out of 23% lighter fabric with 20% stronger knit structure than Nike’s previous kits and feature Nike Dri-FIT technology to wick moisture away from athletes to help keep them cool and dry on-pitch.

Temperature regulation is helped by ventilation zones, consisting of a series of tiny laser cut holes from the under arms to the waistband, allowing air to circulate to keep players comfortable.

Nike Pro Combat base-layers are used by athletes to compliment playing kits to further improve comfort and increase protection from injury.

The Juventus Football Club Away Collection is complemented by a lifestyle sportswear collection off the pitch designed for those fans eager to wear their passion for Juventus with style and elegance in their free time.

The new Away jersey will be sold in its version with the 2 stars above the Juventus FC crest. For all Juventus supporters the next season jersey will come along with the Scudetto and a special written patch "30 sul campo" (30 well-earned on pitch).

The Away jersey will be available from 1st of June at Nike Store, Juventus Store and other selected retails.

For more information: www.nikeinc.com.